To maintain a sound innovation environment, business environment and intellectual property industry order, promote the high-quality development of intellectual property rights, implement the provisions of laws and regulations such as the Trademark Law, the Implementation Regulations of the Trademark Law, and the Several Provisions on Regulating Trademark Application and Registration Behaviors, and respond to the requirements of the "Blue Sky" Special Rectification Campaign and the Special Campaign to Crack Down on Malicious Trademark Squatting launched by the State Intellectual Property Office, the service provider will continuously strengthen the review intensity and requirements in the process of trademark registration application agency, and severely crack down on and curb malicious trademark application behaviors.

Applicants are specially reminded to strictly abide by the provisions of relevant laws, administrative regulations and departmental rules when applying for trademark registration, adhere to the principle of good faith on the basis of the actual need to obtain the exclusive right to use a trademark, and shall not engage in the following behaviors:

1. Maliciously applying for trademark registration without the purpose of use as stipulated in Article 4 of the Trademark Law.

2. Copying, imitating or translating another person's well-known trademark as stipulated in Article 13 of the Trademark Law.

3. Applying for the registration of the trademark of the principal or represented person without authorization by an agent or representative as stipulated in Article 15 of the Trademark Law; applying for the registration of a trademark knowing that it has been used in advance by another person on the basis of a contract, business relationship or other relationships.

4. Damaging another person's existing prior rights or preemptively registering another person's trademark that has been used and has a certain influence by improper means as stipulated in Article 32 of the Trademark Law.

5. Applying for trademark registration by fraudulent or other improper means.

6. Other behaviors that violate the principle of good faith, go against public order and good customs, or have other adverse effects.

At the same time, with reference to several situations of malicious trademark registration applications without the purpose of use specified in the Guidelines for Trademark Examination and Trial, the service provider will carry out targeted governance on the following typical cases of malicious trademark hoarding and malicious trademark squatting:

1. Maliciously squatting on marks identical or similar to important meetings, important theories, scientific conclusions, political discourses, etc. of the Party.

2. Maliciously squatting on marks identical or similar to national strategies, national policies, major projects, major scientific and technological projects, well-known important events, important exhibitions, major archaeological discoveries, etc.

3. Maliciously squatting on special terms related to major sensitive events such as major public health events and emergent events.

4. Maliciously squatting on the names of public figures with high popularity in politics, economy, culture, ethnicity, religion, etc.

5. The number of trademark registration applications is obviously beyond the needs of normal business activities, and there is no real intention of use.

6. Massively copying, imitating and plagiarizing trademarks or other commercial signs with certain popularity or strong distinctiveness of multiple subjects.

7. Massively applying for the registration of marks identical or similar to public cultural resources, administrative division names, general names of goods or services, industry terms, etc.

8. Massively transferring trademarks with relatively scattered transferees, disrupting the trademark registration order.

9. Trademark agency institutions still accept the entrustment or disrupt the trademark agency order by other improper means when they know or should know that the principal is engaged in the above behaviors.

10. Other behaviors that cause major negative impacts on China's trademark registration and management order, social public interests and public order.

The service provider will strictly perform the requirements of relevant laws and regulations to carry out the review of trademark registration application agency, resolutely handle and never tolerate the above illegal, irregular or malicious application behaviors, and invite all users to actively cooperate to jointly create a sound development environment for the intellectual property industry.

Recently, there have been frequent irregularities such as false propaganda, illegal commitments and malicious agency in the trademark agency market, which have seriously damaged the legitimate rights and interests of enterprises and the credibility of the industry. The State Intellectual Property Office has repeatedly emphasized that there is no "guaranteed approval" for trademark registration, and the review cycle cannot be arbitrarily expedited. Any promises such as "100% successful registration" and "obtaining the certificate in 3 months" are false propaganda.

1. "Guaranteed Approval" Commitment: Ignoring similarity risks and prohibitive clauses, promising "full refund if registration fails", which actually induces orders and delays refunds.

2. "Expedited Service" Scam: Falsely claiming to have an "internal channel" that can shorten the cycle by 6-12 months, charging high expedited fees, but the actual process is the same as that of ordinary applications.

3. Malicious Agency: Inducing customers to squat on well-known trademarks, time-honored brands and names of public figures, which is suspected of being illegal. Eventually, the trademark will be rejected, declared invalid, or even face penalties.

4. Low-Price Drainage + Hidden Charges: Attracting customers with ultra-low prices, and then adding additional fees such as search fees, review fees and monitoring fees layer by layer, resulting in the total cost far exceeding the normal quotation.

When choosing a trademark agency, enterprises should verify the qualification, check the reputation, examine the professional ability and reject false promises. We have always adhered to integrity, compliance, professionalism and prudence, truthfully informed customers of application risks, cycles and processes, implemented open and transparent charging, and had no hidden consumption or false promises. We have served more than 10,000 enterprises, and the pass rate has remained at the forefront of the industry.

1. The Revision of the Trademark Law Enters the Deliberation Stage: In December 2025, the draft revision of the Trademark Law was submitted to the Standing Committee of the National People's Congress for the first deliberation. In March 2026, it was included in the legislative plan of the Standing Committee of the National People's Congress, focusing on strengthening trademark management and the protection of exclusive rights.

2. Curbing Malicious Registration: The draft clearly stipulates that applications made without the purpose of use and obviously exceeding the needs of normal production and operation shall not be registered, and it is prohibited to squat on well-known trademarks that have been registered or not registered by others.

3. Increasing Infringement Penalties: Optimize the method for calculating compensation amounts, revise the condition for applying punitive compensation from "malice" to "intent", and clarify the legal liability for malicious litigation.

4. Regulating Trademark Use and Management: In November 2025, the State Intellectual Property Office issued a notice, focusing on regulating unregistered trademarks with deceptive content and acts such as the illegal use of the phrase "well-known trademark".

5. Prohibiting False Descriptions: It is strictly prohibited to use misleading words such as "for exclusive supply", "special supply" and "top grade" in trademarks, as well as marks such as "organic" and "zero addition" that are inconsistent with actual attributes.

6. Strengthening Supervision over Agents: Focus on rectifying acts of trademark agency institutions that damage the interests of trademark owners, such as acting as agents for malicious registration and malicious "revocation due to non-use for three consecutive years".

1. Significant National Law Enforcement Achievements: Data from the State Administration for Market Regulation shows that a total of 37,000 various intellectual property violation cases were handled nationwide in 2025, with an involved amount of 677 million yuan. During the "14th Five-Year Plan" period, market supervision departments investigated and handled a total of 218,900 cases of trademark infringement and patent counterfeiting.

2. Release of Key Cases: In February 2026, ten typical intellectual property law enforcement cases in 2025 were released, involving multiple well-known brand protection cases such as the chain infringement of "Putian Lailai" and the trademark infringement of "Max Mara".

3. Increased Local Protection Efforts: Many regions have released law enforcement data from 2025 to the beginning of 2026, showing an upward trend in the number of cases.

Chongqing: In 2025, 681 trademark violation cases were handled, and a pilot project of "One-Stop Handling of Enterprise Standards" was launched, which is expected to cover all districts and counties in the city by the end of 2026.

Jinan: The annual growth rate of accepted and prosecuted criminal cases of trademark infringement in the past three years is about 45%. A total of 144 such cases were accepted and prosecuted from 2023 to 2025.

1. Malicious Squatting and Agent Violations: A company in Beijing was ordered to stop illegal activities and fined for suspected malicious squatting when acting as an agent to apply for the "DEEPSEK" trademark; in addition, another agency was investigated and punished for charging arbitrary fees under false pretexts.

2. Risk of Riding the Wave of Hot Topics: Squatting on names with high social popularity (such as artificial intelligence model names) is likely to be identified as malicious, resulting in failure to obtain registration and potential legal sanctions.

3. Agent Traps: Applying for trademark registration does not require certifications such as "well-known brand", nor does it involve additional fees such as typesetting fees or expedited fees. Enterprises need to be vigilant against illegal charging by agency institutions.

4. Infringements in the Internet and New Business Forms: E-commerce and live streaming have become high-incidence areas for infringements, involving joint liability for failure to transfer ownership during store transfers and sales of counterfeit time-honored brand products, etc.

5. Liability for Online Store Transfer: If the store registrant transfers the store without going through the ownership transfer registration and lends the account for receiving payments, he/she shall bear joint liability for the infringement acts of the actual operator.

6. Protection of Time-Honored Brands: Unauthorized use of logos of Chinese time-honored brands such as "Bainian Yili" on product packaging constitutes the sale of goods that infringe upon the exclusive right to use registered trademarks.

7. Geographical Indications and Font Copyright: Illegal use of the "Pinggu Peach" geographical indication and unauthorized commercial use of original fonts have both been ruled as infringements.

8. Geographical Indications: Authentic "Pinggu Peaches" have a fixed market period (July-September). Selling products with relevant logos outside this period is likely to be identified as counterfeiting.

9. Commercial Use of Fonts: Original commercial fonts are protected by the Copyright Law. Enterprises need to obtain explicit authorization for commercial pictures used in official WeChat accounts, and personal member rights cannot be extended to enterprise commercial use.

To further maintain a sound order and market environment in the intellectual property industry, implement the requirements of the Trademark Law and the Several Provisions on Regulating Trademark Application and Registration Behaviors, our company will continuously strengthen the control of the review process and improve the review standards. This article will introduce the content of the announcement on the governance of abnormal trademark registration applications.

Our company has always been committed to providing convenient, high-quality and professional intellectual property services for all users. To further maintain a sound order and market environment in the intellectual property industry, implement the requirements of the Trademark Law and the Several Provisions on Regulating Trademark Application and Registration Behaviors, and crack down on and curb the hoarding of trademarks and malicious registration behaviors without the purpose of use.

Applicants are specially reminded that when applying for trademark registration or publishing trademark transfer, they shall abide by the provisions of laws, administrative regulations and departmental rules, and have the actual need to obtain the exclusive right to use a trademark. At the same time, they shall adhere to the principle of good faith and shall not engage in the following behaviors:

1. Maliciously applying for trademark registration without the purpose of use as stipulated in Article 4 of the Trademark Law.

2. Copying, imitating or translating another person's well-known trademark as stipulated in Article 13 of the Trademark Law.

3. Applying for the registration of the trademark of the principal or represented person without authorization by an agent or representative as stipulated in Article 15 of the Trademark Law; applying for the registration of a trademark knowing that it has been used in advance by another person on the basis of a contract, business relationship or other relationships.

4. Damaging another person's existing prior rights or preemptively registering another person's trademark that has been used and has a certain influence by improper means as stipulated in Article 32 of the Trademark Law.

5. Applying for trademark registration by fraudulent or other improper means.

6. Other behaviors that violate the principle of good faith, go against public order and good customs, or have other adverse effects.

Our company will strictly perform the requirements of relevant laws and regulations to carry out the review of trademark registration applications and create a sound development environment for the intellectual property industry.