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Announcement on Continuously Conducting Governance Over Malicious Trademark Registrations
category：Company news time：2025-03-14 16:57:09
Announcement on Continuously Conducting Governance Over Malicious Trademark Registrations
  To maintain a sound innovation environment, business environment, and order in the intellectual property industry, facilitate the high-quality development of intellectual property, implement the provisions of laws and regulations such as the Trademark Law, the Implementation Regulations of the Trademark Law, and the Several Provisions on Regulating Trademark Application and Registration Activities, and respond to the requirements of the "Blue Sky" Special Rectification Campaign and the Special Campaign against Malicious Trademark Squatting launched by the State Intellectual Property Office, the service provider will continuously strengthen the review standards and requirements in the process of trademark registration application agency, and severely crack down on and curb malicious trademark application activities.
It is specially reminded that applicants shall, when applying for trademark registration, strictly abide by the provisions of relevant laws, administrative regulations and departmental rules, act on the basis of the actual need to obtain the exclusive right to use a trademark, and follow the principle of good faith. The following acts are prohibited:
  • Acts of maliciously applying for trademark registration without the purpose of use as stipulated in Article 4 of the Trademark Law.
  • Acts of copying, imitating or translating another person’s well-known trademark as stipulated in Article 13 of the Trademark Law.
  • Acts where an agent or representative applies for the registration of the trademark of the principal or represented person without authorization, as stipulated in Article 15 of the Trademark Law; acts where a person, knowing the existence of another person’s prior used trademark on the basis of a contract, business relationship or other relations, applies for the registration of such trademark.
  • Acts of infringing upon another person’s existing prior rights or preemptively registering another person’s trademark that has been used and has a certain influence by improper means, as stipulated in Article 32 of the Trademark Law.
  • Acts of applying for trademark registration by fraudulent or other improper means.
  • Other acts that violate the principle of good faith, go against public order and good customs, or have other adverse effects.
At the same time, with reference to several situations of malicious trademark registration applications without the purpose of use as specified in the Guidelines for Trademark Examination and Trial, the service provider will carry out targeted governance on the following typical acts of malicious trademark hoarding and malicious trademark squatting:
  • Maliciously squatting on marks identical or similar to important meetings, important theories, scientific conclusions, political discourses, etc., of the Party.
  • Maliciously squatting on marks identical or similar to national strategies, national policies, major projects, major scientific and technological projects, important events with high popularity, important exhibitions, major archaeological discoveries, etc.
  • Maliciously squatting on unique terms related to major sensitive events such as major public health incidents and emergencies.
  • Maliciously squatting on the names of public figures with high popularity in politics, economy, culture, ethnicity, religion, etc.
  • The number of trademark registration applications is obviously more than the demand for normal business activities, and there is no genuine intention of use.
  • Mass copying, imitating, or plagiarizing trademarks or other commercial signs with certain popularity or strong distinctiveness of multiple subjects.
  • Mass applying for the registration of marks identical or similar to public cultural resources, administrative division names, general names of goods or services, industry terms, etc.
  • Mass transferring trademarks with relatively scattered assignees, disrupting the order of trademark registration.
  • Trademark agency institutions, knowing or should knowing that the client is engaged in the above-mentioned acts, still accept the entrustment or disrupt the order of trademark agency by other improper means.
  • Other acts that cause significant negative impact on China’s trademark registration and management order, social public interests and public order.
The service provider will strictly perform the requirements of relevant laws and regulations to carry out the review work of trademark registration application agency. It will resolutely handle and never tolerate any of the above-mentioned illegal, irregular or malicious application acts. We request all users to actively cooperate to jointly create a sound development environment for the intellectual property industry.


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